If there is one thing I dislike most about Watch the Throne, the new album from the kings Kanye West and Jay-Z, it's that they know exactly what fans want. Not only does their audience want to hear West’s unique production style sampling odd artists, they also want deeply moving rap persona. Setting out to make an album that celebrates your past work is an admirable way to appease your fans, but when an ego as large as the kings' protrude into their work, failure is always bound to happen. “If it’s not broke, don’t’ fix it” might be a fitting way to describe The Throne, but with the duo’s newest Spike Jonze directed music video for “Otis,” it might be a more relevant term.
This is the first Jonze directed music video where I felt alienated. It’s as though Yeezy and Hov have taken their ideas from past videos featuring cars, girls, and senseless rapping in front of cameras and brought it to an unnecessary next level. “Otis” is like almost every other rap video in existence. The duo begins by dismantling a car and adding an extra dimension of “space ship” to their vehicle. The video then continues with two and a half minutes of West and Z rapping in front of an American flag while cut scenes are thrown in randomly of them driving around in their customized vehicle with women in the back seat. If you don’t believe me then check out, courtesy of the video for yourself:
No comments:
Post a Comment